The RUSK brand was born on the gritty streets of Glasgow, Scotland, by the culture-defining hair-cutting, color and styling master artist, Irvine Rusk. Modernized and perfected over the years in salons across the globe, RUSK styling and color products retain the anti-establishment attitude of its founder while performing in a way that professional hair artists have come to rely on as everyday must-haves in their tool kit.
RUSK believes that professional, reliable product performance and results, combined with affordability, is a right, not a privilege. From RUSK Deepshine color products with beautiful, rich, shiny, pure pigment color, to W8less hairsprays that add extreme hold without heaviness, to the feel-good, natural Puremix hair care line, RUSK covers all salon needs.
Empowering the professional hair artist is at the core of RUSK, and we aim to provide the confidence in creating the looks that inspire confidence in their clients.