Henkel's Academy of Hair is located within the Beauty Care Hair Professional Headquarters in Culver City and is home to Alterna Haircare, along with seven other brands. The Academy of Hair facility features several unique, rentable spaces including a full-service test salon and color bar, a digital trend lab designed specifically for content creation and a versatile academy space.
The facility is equipped with brand-new, cutting edge technology at the height of the numerous opportunities that this state-of-the-art facility has to offer. An ultimate learning center, the Academy of Hair provides Alterna the opportunity to share the brand's industry - leading products and innovations with stylists worldwide.