The purest
color in its simplest form.
Low inventory, high profit mixing system.
10 pure-base mixing colors are all you need to
produce over 200 permanent and demi-permanent colors.
For optimal color results, clarifying the hair
with Scruples' Deep Cleansing Hair Clearifier Shampoo or Hair
Clearifier Treatment is recommended prior to a color service.
Directions:
1. Determine the clients natural hair
color level and gray percentage using the High Definition Level Finder.
2. Let the client choose a shade from the High
Definition Hair Color Swatch Book or Formulation Chart.
3. If client has less than 50% gray, use formula
in white box. If over 50% gray, use formulation in gray box.
4. Reference developer selection chart below for
proper developer and time to leave in.
(for best gray coverage, use Pure Oxi 20 Volume
Developer at a 1:1 mixing ratio)
Level of Lift |
Developer to Use |
Time |
Level on level or darker |
Demi-Permanent Developer |
20-30 minutes |
Level on level or darker |
10 or 10C Developer |
20 minutes |
1-2 levels of lift |
20 or 20C Developer |
30 minutes |
3 Levels of lift |
30C Developer |
40 minutes |
4 levels of lift |
40C Developer |
45-50 minutes |
Ultra-Light Blondes |
40C Developer |
30-45 minutes |
5. Apply using brush or bottle application.
6. Process at room temperature for the proper
amount of time based on the developer selected.
7. Rinse hair and shampoo.
8. Spray with Scruples' No H2O2 and let sit
3-5 minutes.
9. Rinse and condition hair.