In 1922, Jan Keune took his ambition and turned it into a haircare brand. Now his son and grandsons have bottled his courage with a masculine spirit. 1922 by J.M. Keune is a tightly edited collection of timeless grooming staples from hair gel to beard balm. 1922 by J.M. Keune is made in The Netherlands, enriched with homegrown ingredients, and perfected by science.