Inner Joi products are developed with your hair and our environment in mind. Our focus is on creating clean† formulas with a high level (86%-98%) of naturally derived* ingredients that don’t compromise on performance.
Outer beauty
While inner beauty may be what’s most important, we wanted to ensure that what’s on the outside (our packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.